The Strategist Quiz (#280) Gaurav Sri Krishna / Nov 19, 2012, 00:41 IST

1. This brand is commemorating the 50th anniversary of the formation of the rock band Rolling Stones by releasing a special edition of its product. The packaging is a crystal bottle that features the iconic lips and tongue logo cut in relief on the front of the bottle with a diamond-shaped decorative stopper. The bottle comes in a stylish box modelled after a black sofa. It also links the launches of its products with the milestones of the band starting from the 60s. Name it
    
2. What is common between the Hong Kong Bank, Standard Chartered Bank and Reserve Bank of India buildings in Mumbai and the richest man in Ireland of the year 2011?
    
3. In the US it is the tag, in the UK it is either end or strap and in Japan it is the catch. What are these?
    
4. This product gets its name from the Greek word for “mound or hill”. Its original was version was supposed to have been mound shaped and not flat as it is now. Name it.
    
5. Which brand has an edition which reads “The 44th President of the United States Barack H Obama Commemorative Edition? It is a brand Obama is seen wearing most times and it gained mileage after Obama’s re-election recently.
    
6. What is egosurfing?
    
7. This renowned contributor and guru to the world of management was born in Rumania. He was a math whiz at age of 11 and did book keeping for an icehouse to help support his family. His father becoming a bootlegger in 1919 to help fund his education at University of Minnesota. After World War II, he realised that he could go no further within a corporate structure and therefore struck out on his own. Name him.
    
8. Name the company that runs its official blog called Snack Chat?
    
9. Which company’s base line is Always Learning?
    
10. Identify the brand from its logo.
    

Answers to last week's quiz (#279)

1. A town pharmacy in Wiesloch, a German city close to Heidelberg and Walldorf, created history in 1888. What was the incident?The town is referred to as the “first filling station in the world”. It is part of the Bertha Benz Memorial route. In August 1888, Benz drove in one of Benz’s newly-constructed patent Motorwagen No. 3 automobiles from Mannheim to Pforzheim, becoming the first person to drive an automobile over more than a very short distance (about 104 km). On the way, she had to find Ligroin, a solvent available only at dispensing chemists’ shops, to use as fuel. Thus, the still existing Stadt-Apotheke in Wiesloch became the world’s first filling station.
    
2. This entrepreneur owns all the apartments on the 100th and 140th floors of Dubai’s iconic Burj Khalifa. He rose from a salesman to become a billionaire. Name him and his business group.BR Shetty founder of NMC Healthcare group in Dubai.
    
3. What is the term used to describe certain products or goods whose demand increases as their price increases? Greater price confers greater status, contrary to the law of demand. iPhone 5 is being touted as one of them.Veblen Goods. The Veblen effect is named after economist Thorstein Veblen, who first identified the concepts of conspicuous consumption and status-seeking in 1899.
    
4. In its 108 year old history this company’s cars sported newly designed badges for the first time in 2012 breaking away from tradition. What is being referred to here?Rolls-Royce celebrated the success of the 2012 Olympic Games at the closing ceremony with the three Rolls-Royce motor cars, sporting newly-designed badges, for the first time in the company’s 108-year history. The new badges, designed by the Rolls-Royce Bespoke design team, replaced the traditional R-R, which was used since start of the company.
    
5. In India it is called the Style factor, in the US it goes by the name Thread, what is it?Exclusive websites for women launched by P&G in partnership with Yahoo!
    
6. The Golden Ticket award is associated with which industry?The Amusement Park Industry.
    
7. Name the brand that has come out with a special edition that pays tribute to Jonathan Swift. The product’s design carries elements of the novel Gulliver’s travels. Multi layer inlays reminiscent of the ropes that were used to bind Gulliver and an engraving showing the imperial army of Lilliput marching between Gulliver’s legs are found on the product.Mont Blanc special edition pen.
    
8. Many 19th century inventors tried to import a rubbery substance found in a particular Central American tree and use it like rubber. One of them was an American photographer who in the 1860s bought some from a Mexican and failed to make rubber. Instead he ended up inventing something that was altogether new. Name the person and his invention.Thomas Adams, the inventor of the chewing gum.
    
9. Whose logo is an inspiration of the perforated screen in the Sidi Sayeed mosque at Ahmedabad?IIM Ahmedabad.
    
10. Identify the 4 brands from their logos and establish the connection between them.
    
    Energy supplement maker Honey Stinger, Trek bicycles, Anhueser Busch InBev and Nike were sponsors of Lance Armstrong the disgraced sportsman, who have withdrawn their sponsorship post the doping scandal.