The Strategist Quiz Master: August 2012

Monday, August 27, 2012

The Strategist Quiz (#268) Gaurav Sri Krishna / New Delhi Aug 27, 2012, 00:11 IST

What is common to Carl Lewis, Jeff Bezos, Jay Leno, Sharon Stone and Paul Ryan - Republican VP candidate?
Which airline created aviation history when they started to serve passengers with re-useable cookie tins?
Who won a Nobel Prize in Economics for demonstrating the fact that when sellers have information about the quality of a product that buyers don’t have, the sellers are the primary losers, as suspicious buyers drive down prices or abandon the market altogether?
This company is celebrating its Platinum Jubilee this year. It was established by Lingam Brothers and Vijendra Rao in a spirit of Swedishi-ism, to be owned, controlled and managed only by Indians. Name the company.
DoCoMo when translated in English means “Everywhere”, but which company’s baseline is Everywhere?
What is the term used to describe a kind of shareware program that keeps reminding the user to register, purchase or take some other action through one or more popup windows?
This invention replaced a church key that was required for opening metal containers. In the late 1950s the inventor/engineer and tool manufacturer, was forced to use the bumper of his car to open cans of beer because he forgot the church key. Name him and his invention.
When this list was first launched by a famous business journal IBM, Hewlett-Packard, Johnson & Johnson, Eastman Kodak and Merck were ranked in the top five. Name the listing and the year of publication.
What is common to Steve Jobs and Edwin Land, the inventor and founder of the company Polaroid?
Identify the brand from its logo in the visual?

Answers to last week's quiz (#267)

She was one of Hollywood’s most glamorous silver screen goddesses of the 1930s and 40s, also a mathematician and Inventor who married six times. She worked along with a music composer and came up with the notion that multiple frequencies could be used to send a radio transmission. This concept provided the basis for a globally well known technology company that first commercialised it in 1995. In fact this company is indebted to her for its existence. Name the actress, the company and the technology. Hedy Lamarr. She came up with the notion that multiple frequencies could be used to send a single radio transmission. This was the basis for the CDMA airlink, which Qualcomm first commercialised in 1995.
Which product is named after Forest Mars of the Mars chocolate family and Bruce Murrie, the son of a Hershey company executive?M&Ms
What is common to Chessy poofs, Duff Beer and Bertie Botts Every Flavor beans? Name the two attributes that are common to them.They were once-fictional products from literature, TV shows and films. They are now available in the real world.
This term has been thought to have first been used in an article published in the March 24, 1986 edition of the Wall Street Journal. However, the term was used prior to it by two women at Hewlett-Packard in 1979. Also Carly Fiorina, HP’s erstwhile CEO and chairperson, used the same term upon becoming CEO and chairperson of the board. What is the term or phrase being referred to here?The Glass Ceiling. Katherine Lawrence and Marianne Schreiber, of HP used the term in 1979 to describe how while on the surface there seemed to be a clear path of promotion, in actuality women seemed to hit a point which they seemed unable to progress beyond.
This inventor and founder of a Fortune 500 company filed for a patent in 1890 and received US patent no. 468,258 for one of his inventions in 1892. 78 years after his death in 1984, he was granted an U.S. patent for another invention related to his 1892 invention. Name the person and these two inventions.William Painter the inventor of the crown caps for bottles which he received a patent for it in 1892 and in 1984 he was awarded the patent for the bottle cap lifter, now known simply as a ‘bottle opener’.
Whose brands are Mahamantri and Shahzada?Finlay’s textile brands now owned by the National Textile Corporation
This 148 year old retail chain's slogan for the last 75 years is “Never Knowingly Undersold”. The government in its home country is inspired by its business model which includes 81,000 partners who own the company and share its profits. Name it.The John Lewis chain of Stores, which began its operations in 1864 in the United Kingdom
Name this businessman who is the second largest individual land owner in North America and owns the largest herd of 55,000 plus bisons?Ted Turner, the founder of CNN
Kareena Kapoor and John Abraham are brand ambassadors for a particular product range being sold by an 131 year old company. Name it. Kareena Kapoor and John Abraham brand ambassadors for women’s and men’s grooming range of products of Philips India
Identify both the logos and mention why the first logo changed to the second one.
Erstwhile Patni computers and iGate technologies. Patni computers merged with iGate technologies.

Thursday, August 23, 2012

The Strategist Quiz (#267) Gaurav Sri Krishna / New Delhi Aug 20, 2012, 00:51 IST

She was one of Hollywood’s most glamorous silver screen goddesses of the 1930s and 40s, also a mathematician and Inventor who married six times. She worked along with a music composer and came up with the notion that multiple frequencies could be used to send a radio transmission. This concept provided the basis for a globally well known technology company that first commercialised it in 1995. In fact this company is indebted to her for its existence. Name the actress, the company and the technology.
Which product is named after Forest Mars of the Mars chocolate family and Bruce Murrie, the son of a Hershey company executive?
What is common to Chessy poofs, Duff Beer and Bertie Botts Every Flavor beans? Name the two attributes that are common to them.
This term has been thought to have first been used in an article published in the March 24, 1986 edition of the Wall Street Journal. However, the term was used prior to it by two women at Hewlett-Packard in 1979. Also Carly Fiorina, HP’s erstwhile CEO and chairperson, used the same term upon becoming CEO and chairperson of the board. What is the term or phrase being referred to here?
This inventor and founder of a Fortune 500 company filed for a patent in 1890 and received US patent no. 468,258 for one of his inventions in 1892. 78 years after his death in 1984, he was granted an U.S. patent for another invention related to his 1892 invention. Name the person and these two inventions.
Whose brands are Mahamantri and Shahzada?
This 148 year old retail chain's slogan for the last 75 years is “Never Knowingly Undersold”. The government in its home country is inspired by its business model which includes 81,000 partners who own the company and share its profits. Name it.
Name this businessman who is the second largest individual land owner in North America and owns the largest herd of 55,000 plus bisons?
Kareena Kapoor and John Abraham are brand ambassadors for a particular product range being sold by an 131 year old company. Name it.
Identify both the logos and mention why the first logo changed to the second one.

Answers to last week's quiz (#266)

One of the cartoon characters owned by Hanna Barbera is also a brand name for a range of children’s multivitamins sold in the US. Name the cartoon characters and the company.Bayer Consumer Care markets its children’s range of vitamins under the Flintstones brand name
This thin grade of paper used for printing books which have a large number of pages is technically called lightweight offset paper. By what other name is it known? An Indian company now has global plans for it. Bible Paper. ITC Ltd has lined up global plans for the Bible paper business.
Which famous university’s motto is the name of the Roman goddess of truth, a daughter of Saturn and the mother of Virtue?Harvard University's motto is Veritas. In Roman mythology, Veritas, meaning truth, was the goddess of truth
An employee of RCA said this in the late 60s when his company launched his invention to the world in a press conference “The story of _____has all the ingredients of a good novel. There was excitement, frustration, success, failure and personal tragedy”. Name him and his invention.George Heilmeier inventor of the LCD (Liquid Crystal Display)
In the late 1920s the founder of this company purchased the bankrupt Stewart Battery Company’s battery eliminator plans and manufacturing equipment at auction for $750. By what name is this company now known?Motorola
Which company was the first one to offer paperless proxy voting for its employee shareholders?Microsoft
The company that owns this brand does not know exactly how this brand introduced in the early 1900s got its name. A popular theory is that the candy was named for the sound or motion of the chocolate being deposited during manufacturing. Name the brand. Hershey’s Kisses
What was the resultant after a premature obituary in 1888 headlined “The merchant of death is dead”, which meant that the founder of a company became rich by finding ways to kill more people faster than ever before?Alfred Nobel deciding to leave his vast fortune to endowing the prizes that bear his name to encourage peace and progress
What is being billed as the Taxi of Tomorrow?The Nissan designed NV200 London Taxi. The same taxi versions have already been unveiled in Tokyo and New York
Identify the brand from its logo. It suddenly got noticed when it signed up a sensational brand ambassador.Chaze Mobiles, an Indian cell phone manufacturer which signed up Indo-Canadian porn star Sunny Leone as its brand ambassador. This was the first brand endorsement for her in India

Tuesday, August 14, 2012

The Strategist Quiz (#266)- Gaurav Sri Krishna / New Delhi Aug 13, 2012,

One of the cartoon characters owned by Hanna Barbera is also a brand name for a range of children’s multivitamins sold in the US. Name the cartoon characters and the company.
This thin grade of paper used for printing books which have a large number of pages is technically called lightweight offset paper. By what other name is it known? An Indian company now has global plans for it.
Which famous university’s motto is the name of the Roman goddess of truth, a daughter of Saturn and the mother of Virtue?
An employee of RCA said this in the late 60s when his company launched his invention to the world in a press conference “The story of _____has all the ingredients of a good novel. There was excitement, frustration, success, failure and personal tragedy”. Name him and his invention.
In the late 1920s the founder of this company purchased the bankrupt Stewart Battery Company’s battery eliminator plans and manufacturing equipment at auction for $750. By what name is this company now known?
Which company was the first one to offer paperless proxy voting for its employee shareholders?
The company that owns this brand does not know exactly how this brand introduced in the early 1900s got its name. A popular theory is that the candy was named for the sound or motion of the chocolate being deposited during manufacturing. Name the brand.
What was the resultant after a premature obituary in 1888 headlined “The merchant of death is dead”, which meant that the founder of a company became rich by finding ways to kill more people faster than ever before?
What is being billed as the Taxi of Tomorrow?
Identify the brand from its logo. It suddenly got noticed when it signed up a sensational brand ambassador.

Answers to last week's quiz (#265)

This company’s first sales agents in India began work in Chennai and Kolkata in 1912. It uses a term to describe smaller or ‘daily-portion’ packs designed to be bought on a regular basis which are manufactured locally, using local raw materials to minimise value chain cost. Name the company and the term that describes this product practice.
Nestle India. ‘Popularly Positioned Products’ (PPP) strategy
This chain of retail stores started in 1970. It was born out of the belief by its founders that shopping had become a tedious and boring pastime and they wanted to create a fun shopping environment and accordingly conceptualised these stores. It is now part of a global brand. Name it? Game, Africa’s largest discount retailer which is part of the Massmart group owned by Wal-Mart now
In the London 2012 Olympics, no advertisements are allowed in the stadium and no logos may be emblazoned on the athletes kits except for two brands. Name the brands and state the reason for this exception.Otto Bock and Sainsbury’s, are the main sponsors of Paralympics. Otto Bock is a prosthesis manufacturer and Sainsbury’s a British supermarket chain
With which brand are the following related: Hockey butt, zipper garage, cuffins and sniffle catcher?These are all features of clothing made by Lululemon athletica
This person undertook a road trip from Peshawar to Tuticorin and from Quetta to Kolkata in the early 1920s. By covering 7500 miles to understand the Indian market he is credited with India’s first ever market research study. His research trip resulted in an unexpected outcome, a set of road maps of India, which he drew for the Automobile Association of India. Name him.Larry Stronach, who ran one of the leading ad agencies of that times, LA Stronach & Co from 1923 till the 1960s in India.
One becomes a member of this club only if he survives a gun shot. The members of this club owe their lives to an invention that had almost been discarded before its remarkable properties were discovered. Name the club.The DuPont Kevlar Survivor’s Club.
Where have the following trinities associated with the London 2012 Olympics got incorporated: the third time that the games have been held in London — 1908, 1948, 2012; the Olympic motto ‘faster, higher, stronger’; and the vision of this year’s Games, To unite ‘sport, education and culture?In the triangular Olympic torch that was designed by Edward Barber and Jay Osgerby
This agricultural produce is used as a controlling agent in oil wells to facilitateeasy drilling. It is India’s no.1 farm export. Name it.Gaur Gum
Which company’s FMCG brands are endorsed by Madhuri Dixit and Vidya Balan, the only two actors who have currently modeled for them?Xpert dishwashing soap and Venus bathing soap manufactured by Rohit Surfactants Pvt. Ltd, makers of Ghari detergent
Identify the brands, one from its logo and another from its mascot and establish the connection between the two.

The Dida Sportswear and Top Ramen are co-sponsors of the Indian Olympics team at the London 2012 Olympics. Top Boy is mascot for Top Ramen noodles

Sunday, August 5, 2012

The Strategist Quiz (#265) Gaurav Sri Krishna / New Delhi Aug 06, 2012,

This company’s first sales agents in India began work in Chennai and Kolkata in 1912. It uses a term to describe smaller or ‘daily-portion’ packs designed to be bought on a regular basis which are manufactured locally, using local raw materials to minimise value chain cost. Name the company and the term that describes this product practice.
This chain of retail stores started in 1970. It was born out of the belief by its founders that shopping had become a tedious and boring pastime and they wanted to create a fun shopping environment and accordingly conceptualised these stores. It is now part of a global brand. Name it?
In the London 2012 Olympics, no advertisements are allowed in the stadium and no logos may be emblazoned on the athletes kits except for two brands. Name the brands and state the reason for this exception.
With which brand are the following related: Hockey butt, zipper garage, cuffins and sniffle catcher?
This person undertook a road trip from Peshawar to Tuticorin and from Quetta to Kolkata in the early 1920s. By covering 7500 miles to understand the Indian market he is credited with India’s first ever market research study. His research trip resulted in an unexpected outcome, a set of road maps of India, which he drew for the Automobile Association of India. Name him.
One becomes a member of this club only if he survives a gun shot. The members of this club owe their lives to an invention that had almost been discarded before its remarkable properties were discovered. Name the club.
Where have the following trinities associated with the London 2012 Olympics got incorporated: the third time that the games have been held in London — 1908, 1948, 2012; the Olympic motto ‘faster, higher, stronger’; and the vision of this year’s Games, To unite ‘sport, education and culture?
This agricultural produce is used as a controlling agent in oil wells to facilitateeasy drilling. It is India’s no.1 farm export. Name it.
Which company’s FMCG brands are endorsed by Madhuri Dixit and Vidya Balan, the only two actors who have currently modeled for them?
Identify the brands, one from its logo and another from its mascot and establish the connection between the two.

Answers to last week's quiz (#264)

This was the only brand before Havells that saw value in the late Rajesh Khanna. It struck its first in film placement deal for a movie starring the superstar where he played the owner of an agency in the movie that was named after this brand. Name the movie and the brand.Emami’s first in film placement was for the 1983 movie Agar Tum Na Hote starring Rajesh Khanna, Raj Babbar and Rekha
Whose cell phone brand is christened “Chairman” and what is its claim to fame?It is the world’s first luxury hybrid smart phone from the house of watchmakers Ulysse Nardin
This brand is from a central European country and its name when translated in its native, means pity/shame. It is quite a popular brand in India. Name it.The Czech auto brand Skoda
Who said this “You always start with a fantasy. Part of the fantasy technique is to visualise something as perfect. Then with the experiments you work back from fantasy to reality, hacking away at the components”?Edwin Land inventor of Polaroid
At the age of five the founder of this company started selling matches to his nearby neighbours and by the time he was seven, he realised that he can buy matches in bulk cheaply in Stockholm and re-sell them individually at a very low price and still make a good profit. From matches, he expanded his porfolio. Name him and his companyIngvar Kamprad, the founder of IKEA
Which brand is offering the winner of a new-flavour contest the option of a prize based on sales of the new flavour that he or she inspires? Also mention the title of this campaignFrito Lay’s Do us a Flavour campaign
Connect the Lloyd’s Building in London, the Dresdner Bank Building in Frankfurt, IBM Tower in Johannesburg, the Elf Towers in Paris, the Etisalat building in Abu Dhabi and the New York times building with an individual who is considered to be an achiever?Alain Roberts known as the French Spiderman climbed all these corporate buildings with his bare hands. Also ran into trouble with some of them since he was never accorded permission to do so.
Launched in the early 1900s Highland Milk and Jersey were two of the three names that were considered for this brand. By what name is it known today?Cadbury’s Dairy Milk Chocolate
Identify the brand from this description — “A tribute to the man who stands up for what he believes. Who is brave enough to fight injustice and discrimination. Who leads by example.” This brand is the world’s largest brand in its category by volume. The Indian whisky brand Officer’s Choice
Identify the brand from its logo?
Microsoft Office’s new logo released recently when office 2013 was announced